Yoga 4 Good

Logo design.

Yoga 4 Good is an eco-friendly yoga mat company. Their mats are made of hemp, jute fiber, and recycled rubber.

Committed to giving back, a portion of their yoga mat sales are given to Center for Community Solutions, a San Diego-based organization committed to ending relationship and sexual violence by being a catalyst for caring communities and social justice.

The logo was designed to represent the freeing, spirit-elevating benefits of practicing yoga and the open hearted dedication to helping those in need. The simplified human figure remains gender neutral to invite all people to feel welcomed into this growing community.

The design needed to be bold and simple so it can remain easily readable when printed on their sturdy leather patches.

Photos by @ Shane Fellows Photography